People’s Community Market (PCM) is a new business that is emerging from and building on ten years of People's Grocery's food enterprise experience. PCM will be a medium-sized full-service neighborhood grocery store, health resource center and community hub that supports West Oakland families to attain healthier and more socially connected lives. PCM is using PG’s food enterprise experience, as well as resident input and feedback, to develop a retail concept that is highly customized to the local community.
People’s Grocery (PG): Our mission as a health and wealth organization is to improve the health and economy of West Oakland through the local food system. We pursue positive community change and address social determinants of health through a food lens. We work to ensure that community self-determination plays a large in the revitalization of low-income neighborhoods.
The Community Advisory Council (CAC) is a collaboration between PG and PCM to ensure that the West Oakland community is directly involved in the creation and operation of the grocery store PCM. Our vision for the CAC will be to support these two primary activities:
1) Provide feedback and guidance to the planning and development of key areas of the retail enterprise.
2) Assist the business in developing its community relations and leadership, engaging local government and setting policies.
Under the direction of Brahm Ahmadi, CEO of PCM, and Jumoke Hinton, Program Director with People’s Grocery, the Community Advisory Council (CAC) has started to truly take shape and is ready to launch serious work in West Oakland. In July the CAC formed a seven member executive committee made up of historic West Oakland residents and newer residents.
The CAC represents the perfect synergy and evolution of People’s Grocery and People’s Community Market. The CAC is the community arm of People’s Community Market. People’s Grocery, through its network and base of West Oakland residents has facilitated residents to participate in the programming of PCM. The CAC will participate actively by engaging community members on a variety topics to help shape the market. The CAC has formed four workgroups: Merchandise Programming, Health and Wellness Services, Workforce Development (ensuring local hiring and equitable practices) and Advocacy (ensuring that areas of policy, communication and broader issues are addressed to remove any barriers that might prevent PCM from being successful).
This October the CAC will launch its local investment campaign through Credibles.com to engage 2,000 residents of West Oakland across socioeconomic lines and ages. Our vision: 10% of PCM's investment pool be identified as West Oakland residents who will directly benefit from People’s Community Market.
For more information on People's Community Market, visit their website: www.peoplescommunitymarket.com