Our Goals

Long Term Goals: By 2020, People’s Grocery will have significantly decreased the health disparities between West Oakland and Greater Alameda County, leveraged millions of dollars for the healthy food economy in West Oakland, and networked food justice organizations in the state of California and across the country to do the same.

Our goals derive from the Milken Institute’s approach to comprehensive capital. Increasing Economic Opportunity(Milken’s financial capital) develops innovations and opportunities in the local economy for those who have limited access to it. Building a Healthier Environment (Milken’s healthy human capital), brings together people and their value to organizations, economies and society for a thriving and healthier community. Strengthening Social Capital(Milken’s social capital) encourages collaboration of people and organizations to create an environment conducive to sustainability.


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